Sunday, April 6, 2008

the NEW logo

Not being satisfied with the previous logo-- an image that increasingly came to remind me of a bunch of dirt clods-- I've opted for the following image, a variant of which will shortly appear above as this blog's new and slightly more interesting-looking banner:



The symbols you see, from left to right:


Jainism: the hand of ahimsa (nonviolence, no-killing)
Islam: the crescent
Shinto: the torii
Hinduism: the holy "Om" (also called "AUM")
Buddhism: the 8-spoked Wheel of the Law
Sikhism: the Khanda
Judaism: the Magen David (Star of David)
Christianity: the cross of Jesus
Baha'i: the 9-pointed star (9 connotes perfection in this tradition)

The above logo satisfies several requirements at once: you see a guy with a backpack walking along, which we automatically associate with treks. You see red, white, and blue, which represents the United States of America. And you see nine symbols of various religions, which should imply, even to the casual observer, that the walker is somehow walking past or through or among these traditions. I think this is a much better logo than the previous one, even though this logo will be harder to render as a black-and-white photocopy.

Enjoy!


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4 comments:

Anonymous said...

You forgot the Dharmacakra of Buddhism (in your description, at least).

Kevin Kim said...

Corrected! Gracias.


Kevin

Anonymous said...

The hand, "ahimsa," also is shared by Jews/Muslims/and Christians as a "Hamsa." Usually hamsas have an eye of God in the palm, and these are usually used as protection and good luck amulets.

Just thought I'd share.

Anonymous said...

I like the new logo--well done! The only thing that concerns me slightly is that it might appear for those who read left-to-right that the man is walking past the various religions towards Christianity, which is your own religious background.